As a company we see ourselves on a long ride, hence the name ITCOM. It’s our ambition to become a 100-year-old company. We want to create a legacy of outstanding service, one that will sustain our partners and staff well into the future. The Gran Fondo (Italian for big ride) is a microcosm of this. It’s not a sprint, neither is our business. Great results this kilometer or this quarter aren’t the goal. And just like in the Fondo we make sacrifices in the short term to ensure our success long term. It’s a metaphor for who we want to be in business, and helps us stay focused on the long view.